< Return To Digital Labs

A Brief Overview

For small businesses facing a new world, we’ve put together tips on how to start growing digital presence. Focus on the customer engagement and establish a digital home while delivering brand consistency. Additionally, build a digital point of presence with positive customer experience prior to marketing to save money.

For small businesses facing a new world, we’ve put together tips on how to start growing digital presence. Traditional small businesses that have yet to transition must focus primarily on customer engagement. In today’s digital landscape, the ability to easily connect with customers is a powerful tool for building customer loyalty and enabling positive customer feedback to help you stand out and grow. Therefore, give customers multiple ways to connect — by calling, messaging or leaving reviews across different services you can position yourself to do more business.


This means Keep your contact info and hours up-to-date across services. Ensure there is always someone available to respond to customer reviews, and share new updates frequently. For businesses selling products, we recommend enabling in-person and virtual bookings to showcase the products you offer. Often times, you can share an offer directly to your followers to show how much you appreciate their loyalty and keep them coming back.


A well rounded branded with consistency across multiple services and digital point of presence establishes brand credibility. Credibility ensures loyalty and is at the core of businesses sustainability. It is not enough to leverage social media by itself. 40% of people who find local results often look for a business website. Therefore, leverage your digital website to take advantage of direct traffic. Enable more updates via video, email, and social media to engage with customers directly, keeping them informed, and building loyalty.


Email marketing is a great way to connect and stay in touch with your customers. From building a contact list to learning how to design emails that really stand out, effective email marketing campaigns provide ways to find new customers in new geographic locations. Additionally, by sending newsletters and special offers to customers, we can build an overall marketing plan that focuses on building and strengthening relationships with your customers. 

Take advantage of popular social media networks by learning the basics of how to be successful and embracing the right social media sites to leverage your networks.

You can use online marketing to get people to your website only if it provides a positive customer experience. In today’s digital landscape, to ensure you turn your visitors into customers your site needs to work quickly on mobile devices — from smartphones to laptops. Additionally, it is essential to make sure they know right away why they should stay. Make sure the benefits are scannable and easy to read; bullet points are a great way to do this.


Effective websites and web applications follow guiding principles, therefore, if you want to convert potential customers to paying ones, its important to keep some of these tips in mind:

Tip 1: Put important information towards the top of the page - Make it easy for your site visitors to find your most important content. Make sure it's immediately visible when they arrive on the page so they don't have to scroll down to see it.

Tip 2: Think about smaller screens - It's not just about the desktop computer anymore. Your customers use different digital devices, like mobile phones and tablets, throughout their day. The smaller the screen, the harder it can be for people to find what they want. Creating a website that automatically adjusts to a user's device is the best way to make sure everyone who gets to your site finds what they're looking for—no matter what device they're using.

Tip 3: Make navigation simple - Keep your site clean, clear, and simple by limiting the number of navigation links & avoiding the use of pop-ups or other features that could interfere with navigation on your site. Also, make sure your site loads quickly so people don't hit back before they even get there.

Tip 4: Quick links to more information - Make it easy for customers to find links to any additional information about the advertised product they might want.